The Art of Attention
May 17-19, 2027 | Fort Lauderdale, Florida
The OOH Industry’s Biggest Stage
Where brands, agencies, creatives, media and tech leaders come together to shape what’s next in out of home. With nearly one-third of attendees representing brands and agencies, it’s three days exploring how the Human Medium earns attention, creates connection and shows up in the real world.
2027 Speakers
Hear from the biggest voices across advertising, media, culture, and business.
The Art of Attention
This year’s conference theme, “The Art of Attention,” explores what it takes to stand out in a world competing for every second of our focus. As the Human Medium, OOH meets people where they are, creating moments that are seen, felt, and experienced in the real world. From bold creative and breakthrough technology to unforgettable brand experiences, we’ll explore how OOH turns presence into attention and attention into impact.
Agenda at a Glance
Monday,
May 17
May 17
9:00am - 1:30pm
Board and Committee Meetings
12:00pm
Registration & Exhibitor Booths Open
1:30pm - 5:00pm
The Independents Summit
5:30pm - 7:30pm
Welcome Reception
Tuesday,
May 18
May 18
9:00am - 4:30pm
General Sessions, Tracks & Breakouts
5:00-7:00pm
OAAA Honors Circle Cocktail Reception
7:00-8:00pm
OAAA Honors Circle Award Show
Wednesday,
May 19
May 19
9:00am - 12:30pm
General Session
12:30pm
Event Concludes
What You Can Expect
Overview
Three days of bold ideas, fresh perspectives, and meaningful connections, all centered on the Art of Attention and what’s next for the Human Medium.
General
Sessions
Sessions
Big Ideas. Bigger Perspectives.
Hear from influential voices across brands, agencies, media, creativity, technology, and culture as they tackle the forces shaping marketing today and the growing role of OOH in earning attention.
Breakouts
A Deeper Dive. Practical Takeaways.
Move beyond the mainstage with focused, interactive sessions that dig into the ideas and opportunities shaping what’s next for OOH. From creativity and measurement to AI, technology, brand experience, and more, breakouts bring together fresh thinking, candid discussion, and practical takeaways you can put to work.
Networking
Opportunities
Where the Industry Comes Together
Build meaningful connections across OOH and the wider advertising community. From curated experiences and receptions to our awards celebration, the conference creates opportunities to connect, celebrate, and build relationships that last well beyond three days.
Featured Events
Hello, Sunshine!
The OOH Media Conference heads to Fort Lauderdale, bringing the industry’s biggest gathering to one of the country’s most exciting and fast-growing markets. South Florida is home to a growing mix of brands, agencies, entrepreneurs, and creative talent, with a culture made for the Human Medium. Add the ocean, sunshine, and energy of the region, and it’s the perfect setting for three days of big ideas, meaningful connections, and the Art of Attention.
